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App Gamification

App gamification is the practice of taking elements from game design that are proven to work them into your mobile applications, working to make them more engaging. Applications which incorporate gamification don’t necessarily take the form of games, they can instead be anything which includes reward elements such as points, achievement badges and so on through the completion of small challenges or tasks, to prompt revisit and loyalty to your app.

Gamification is a strategy that is growing in its uptake, with most of the world’s leading brands utilising it within their own digital campaigns already, with the use of app gamification expected to rise to at least 70% of all campaigns by 2015. This makes gamification an increasingly important consideration when planning your marketing both now and in the future.

What sorts of reward are commonly offered in app gamification?

There are a variety of rewards used within app gamification, all of which can be placed into two types: Intrinsic, which are rewards without a tangible value such as points, acheivements, and so on. The second are extrinsic, which include discounts, money back offers and other promotions of value.

It often comes as a surprise to marketers from a more traditional background that non-value, “virtual” rewards can be just as if not more so effective than those of value in achieving increased engagement and repeat visit. This makes it important to consider the pros and cons of each type of reward, as both can have their advantages and drawbacks, which can make a mix of rewards more attractive to both users and marketers alike.

How does gamification vary from advergaming?

App gamification isn’t strictly game-marketing or advergaming, as your app doesn’t always have to take the form of a video game to be effective in drawing interest. The idea of gamification is to take elements of game design that keep players coming back, specifically the reward systems, and work them into other digital media to make them more engaging to users. This makes application or social gamification far more accessible to all brands and businesses, regardless of their size, as the budget necessary to develop an app gamification campaign doesn’t have to be anything like what is involved in terms of cost when creating a game.

Are you interested in app gamification and want to find out more?

If you’d like to find out more about app gamification and how we can help you in the design, development and delivery of such campaigns, please get in touch. You can contact us by phone, email or via our live chat service, by using the details provided within the contacts section of our website.

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