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TK Maxx - Data Capture

  • Create a tablet based data collection form to collect customer data, using a £500 gift card as an incentive
  • To collect 250,000 submissions in-store over 2 months using Ipad mini tablets
  • This broke down into over a 100 submissions per day, per store

  • Provided staffing across the UK for in-store activity in TK Maxx uniforms
  • iPad mini devices provided to conduct data collection

  • Campaign trial was a huge success for us, hitting targets across the board
  • Live campaign is still ongoing, watch this space for the results

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