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Srixon – Retail Audit

  • Increase visibility of ‘SRIXON AD333 ‘and ‘Soft Feel’ golf balls at POP
  • Track and measure POS installation and maintenance
  • Reduce existing 10 – 12 day lag for re-ordering out of sale products

  • Targeted top 220 golf retail outlets and pro shops throughout UK
  • Installation scores measured and logged via TACT Mystery Shopper tool & Samsung Galaxy tabs
  • Post activity mystery shoppers employed to assess activity at 40% of outlets

  • 38% POS kit installation by retail mangers pre activity, 97% measured 3 months after audit
  • Brand recommendation measured at 86% of outlets visited by 3 months post audit
  • Dramatically improved field reporting, enabling reassessment of operations and identification of money savings and service improvements to customers
  • Re-ordering out of sale products lag reduced to 2 days

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