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Peeterman Artois – Compliance Audit

  • Support Peeterman Artois launch with audit programme across key accounts
  • Deliver outlet education and compliance programme to key retail stakeholders
  • Ensure the perfect pour, ‘Continental’ proposition and recommendation process followed

  • Pre visit training to include: Perfect pour demonstration, 5-step serve and table service
  • Venue management portal developed via TACT Mystery Shopper tool , featuring outlet confirmation, re-stock requests, POS kit ordering, outlet feedback and mystery shopping results
  • Bar staff training and compliance metrics fed through real time

  • 1,892 outlets targeted & 128 Audit teams recruited and trained face to face
  • Bar staff education increased 72% pre v post
  • 81% of mystery shop data graded staff as ‘very good or excellent’ & 18% of staff scored 100%

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