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Duracell Audio Days – Retail Audit

  • Increase brand presence at store via campaign specific POS installation and audit programme
  • Product demand reaction time required a real-time system to help improve product supply

  • Audit team installed all POS elements
  • Store performance, staff advocacy, sales and stock tracked by Audit teams
  • Results fed back via TACT Mystery Shopper tool

  • 220 Tesco and Curry’s Digital outlets installed & compliance measured
  • Re-ordering out of sale products improved through real-time audit during life span of campaign
  • Sales forecasts beaten across the board by 31.6%

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