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Coors Light – Consumer Survey

  • Develop real-time CRM platform with minimum investment to collect 5,000 + consumer details

  • Free Prize Draw mechanic initiated to provide a tangible CRM platform
  • Entry details collected via TRUE Consumer Survey tool
  • All entries captured digitally, and uploaded real-time to back end system accessible via dashboard
  • Data collected was used to measure Word Of Mouth (WOM) via consumer opt-in and follow up

  • 7,670 consumers data captured with 20%* of those surveyd going on to purchase. (* post trial WOM evaluation)
  • Reduced back end administration by 90%
  • Eliminated paper processing – saving 15,000 sheets of paper
  • Automatically date & time stamped all interactions, (previous paper based campaign resulted in 14% of agreements with no date or time recorded)

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