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Chupa Chups – Consumer Survey

  • Collect valuable consumer data and develop a clearer understanding of the Chupa Chups consumer

  • Venues scheduled at optimum times using previous data via ONSITETM Campaign Reporting
  • Data pushed to field staff via platform to include daily schedule, event details, venue contact information & field staff contacts
  • Qualitative and quantitative campaign data fed back into KPI dashboard for live reports
  • Consumer data collected via TRUETM Consumer Survey tool including Gender, Variant, purchase frequency & demographic

  • Reporting time on campaign reduced from 5 days down to instant, automatic notification

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